Ânima
We executed a comprehensive content journey for the largest private education group in Brazil, creating a sales outreach strategy for Ânima, utilizing CRM and relationship marketing automation.
This annual project involved 700 monthly emails, strategically created, scheduled, and sent, ensuring consistent communication at every stage of the student journey. The result was personalized and relevant communication that strengthened engagement, supported the decision-making process, and generated more conversions throughout the process.